12th November 2012
Lothian and Borders Police are launching a new radio campaign with 'real men' voicing their knowledge of what rape is.
The men, who are all aged between 18-28, give their reactions to rape statistics and changes in Scots Law, namely the Sexual Offences (Scotland) Act 2009.
This campaign is looking to make clear the changes to the law on consent and explores the need for agreement to any sexual act.
The campaign is part of the successful "We Can Stop It" campaign, which was launched last month by the Association of Chief Police Officers in Scotland.
The participants took part in a free one-day media training course at Bauer's Scottish Media Academy at Radio Forth, Edinburgh.
The course, and subsequent adverts, are designed to raise awareness of the fact that the laws on rape have changed and everyone should take responsibility for their own knowledge and attitude. Four key facts include:
1.Sex without consent is rape
2.Someone who is incapable through drink or drugs is considered to be incapable to consent
3.Consent to sex can be withdrawn at any time, and
4.Male rape is now legally classified as such for the very first time
Divisional Commander for Edinburgh, Chief Superintendent Malcolm Graham
, said: "These adverts are a brilliant opportunity to address some of the myths about rape and to engage with young men using language that they identify with.
"The nature of sexual crime means people often don't want to think about it.
The "We Can Stop It" campaign asks everyone to take responsibility for their knowledge and to really understand that sex without consent is rape, and we all need to work together to stop it."
Heriot Watt student Mark Payne
, who took part in one of the sessions, added: "As a man, you have to realise that rape isn't just a girl issue, it's a guy issue. We can affect other people's actions, we can keep people safe - it really affects all of us."
"What surprised me most was that the laws are so clear, and the focus is on consent - you need to make sure you are totally clear the other person does consent to sex. It you're not, you are breaking the law and it's rape."
, Young Women's Support Worker from Rape Crisis Scotland, said: "The campaign highlights that men should take responsibility for rape. For too long campaigns have focused on the survivor and their perceived responsibility, making the perpetrator invisible. The campaign really encourages men to be active bystanders and challenges popular myths around masculinity.
Managing Director of Radio Forth, Graham Bryce
, said: "Bauer Media is delighted to be working with the Lothian and Borders Police on this highly innovate and creative new form of marketing communication.
"We continuously strive to help our clients find new ways of reaching their target audience and with the police we have used our ground-breaking Scottish Media Academy to deliver a very powerful and effective channel for their hard-to-reach young male audience. We pride ourselves in leading the market in delivering
multi-channel communications opportunities that cut-through for our clients"
12th October 2012
Are you interested in a free day's media training with Radio Forth?
Radio Forth are teaming up with Lothian and Borders Police to do a series of free one-day media courses, giving participants the chance to create an advert which will be broadcast on the station.
The events, initially aimed at 18-27 year old men living in Edinburgh, will give participants the chance to learn from leading industry professionals about radio production, presenting, journalism and interviewing.
As well as learning a range of new skills, participants will have the chance to enhance their CVs and take home a greater understanding of the media.
Chief Superintendent Malcolm Graham, Commander for the City of Edinburgh, said:
"Young men in this age group are notoriously difficult to reach but they are one of our most important audiences, which is why we are trying this innovative method of communication.
"For us, it's an opportunity to increase awareness of our campaigns on a grassroots level.
“For the participants, it’s the chance to try out new skills in a professional working environment.”
Courses will held at Radio Forth on Saturday 27th October and Friday 2nd November(10am - 4pm). Apply by emailing your name, age and address to email@example.com
13th September 2012
We can stop it
Launch of national rape prevention campaign, Edinburgh
A Scotland-wide police campaign designed to educate and change attitudes towards rape and sexual assaults is being launched in Edinburgh today.
The "We can stop it" campaign is being led by the Association of Chief Police Officers in Scotland (ACPOS) and promotes a recent shift in the law.
The Sexual Offences (Scotland) Act 2009 reformed previous legislation for sexual offences and created a range of new offences relating to sex without consent. Crimes that previously haven't been focused on, such as sex when a victim is asleep or unconscious, sex without consent through inebriation, and male rape all fall under this.
With the tagline "We can stop it", the campaign uses a series of strong, thought-provoking statements from young men aged 18 - 27 year olds acting as positive role models. It asks young men to consider their own behaviour and the role they can play in preventing rape.
A thirty-second advert has also been produced for use on the specially designed website (www.wecanstopit.co.uk) and on YouTube. The second phase of the campaign will feature online advertising on a variety of sites most commonly used by the target audience. The posters and vinyls will be displayed in areas popular with young men and women, including pubs and clubs throughout Scotland.
The campaign was developed after consultation with partner organisations, academics and focus group research with young men and women across the country. Feedback from the groups highlighted that previous campaigns on the subject were often victim-focused, or targeted men as perpetrators. "We can stop it" is designed to be a positive and proactive campaign which seeks to promote a sense of responsibility rather than attributing blame.
Assistant Chief Constable Graham Sinclair, the ACPOS lead for Public Protection, said: "Reducing incidents of rape and sexual assault is a priority for the police in Scotland and education plays a huge part in this.
"It is vitally important that the changes in legislation are promoted and understood, and I am delighted that this campaign is launching today.
"The tone and language of the campaign marks a significant shift in approach to raising awareness of sexual offences legislation, and I hope that it will help remind men that they are in complete control of their behaviour.
"There is no doubt - we need to work together to stop rape."
The Right Honourable Frank Mulholland, QC, The Lord Advocate, said: "I am delighted to have the opportunity to express my support for the campaign.
"It is important that the public are aware of what rape is and the campaign will help in raising public awareness on this as well as dispelling any myths about rape.
"There is no concept of contributory negligence in the crime of rape. Rape is rape."
Cabinet Secretary for Justice Kenny MacAskill said: "Rape is a horrific crime and this campaign, led by ACPOS, has my full backing because we need to change attitudes and educate the next generation. This campaign also sends out the message loud and clear to perpetrators that any instance of rape is completely unacceptable and will not be tolerated.
"This Government has strengthened legislation through the Sexual Offences Act which gives our prosecutors greater tools in their armoury to prosecute the individuals responsible and bring them to justice. However, any instance of rape is one too many. Progress is being made, but it is vital we continue working to raise awareness and change attitudes, through this campaign and other means, to stop rape from happening in the first place."
Sandy Brindley, National Coordinator for Rape Crisis Scotland said: "Rape Crisis Scotland is very supportive of the new campaign. The law is clear - sex without consent is rape. The biggest hurdle we face is changing people's attitudes towards rape. We need to make sure the Scottish public understand what rape actually is. The 'We Can Stop It' campaign speaks directly to men and offers something very positive - that rape is preventable, and men can play a positive role in making this happen."